Business Administration – Marketing At Centennial College Includes Courses That Are Vital to Career
At Centennial College, students can complete business marketing training that gives them an opportunity to learn theory and also to apply that theory in a number of ways. This is beneficial as today’s employers hire employees who are as comfortable with marketing concepts such as analyzing consumer needs and developing products and services to meet those needs; anticipating competitors’ actions and reacting swiftly to shifts in the environment; developing pricing and communications strategies; as well as interacting with suppliers, customers and the public; as they are with applying them to real world situations. Positions for those who have completed the Business Administration – Marketing program include: sales representatives, direct marketing coordinators, sales and promotion coordinators, assistant product managers, marketing research analysts and customer relationship managers.
Three years in length, the program’s application process requires students to have completed an Ontario Secondary School Diploma (OSSD) or equivalent, or have mature student status (19 years or older); English Grade 12 C or U or equivalent, or skills assessment and Math Grade 11 C, M or U, or Grade 12 C or U or equivalent or skills assessment.
The offering first allows students to obtain a general overview of business and marketing by having them attend courses that are common among most Centennial Business Marketing programs. They then advance to Business Marketing-specific topics. Regardless of the topic, students benefit from the expertise of experienced faculty members in an interactive environment that sees them grasp concepts through case studies, guest lectures, presentations, projects, and computer simulations and technologies.
These are some of this program’s most beneficial courses:
Marketing Communications: This course differentiates between the agency and client sides of advertising. Students focus on the application of media reports and marketing research information to the development of objectives and strategies for marketing management, advertising, sales promotions, publicity, media and creative execution.
Marketing Research: Examined in this course is the criteria used in the decision to conduct marketing research and in the choice of marketing research options. The offering also looks at the relationship between marketing and marketing strategy.
Strategic Marketing Planning: Students of this course learn to assess customer value and loyalty, marketing performance and how the different marketing strategies contribute to the profitability and growth of organizations. In addition to blending theoretical and practical applications, students are also taught modern marketing and analytical models.
Professional Selling: To get students to develop successful sales presentation skills, emphasis in this course is on pre-selling activities, techniques and procedures to use during the sales interaction and post sales activity. Training in Professional Selling includes role-playing sales situations, readings and groups discussions.
Interactive Marketing: There are a few aspects to this course. Firstly, students learn the importance of creating a customer-centric approach to the marketplace, along with specific strategies for building long-term customer relationships. They then learn about direct marketing, which focuses on campaign management strategies – especially the effective use of databases to find customers and directly market to them. Finally, in learning opportunities for digital marketing, students develop skills in the selection and implementation of strategies that exploit the potential of websites and mobile devices for engaging today’s consumers.
To graduate from Centennial College’s Business Marketing program, students must maintain a C grade average and an overall GPA of 2.0.
Steps for a Successful Los Angeles Social Media Marketing
Different social media marketing agencies have different ways of doing the job for your business. While the general social media management services may be the same with other companies, the manner on how they execute plans and strategies could be different. It is all about the approach, which is aimed to come up with a successful effort that will benefit the bottom line of your company. It is in this light that this aspect of approach is one of the things that you should always look into before paying for such services. Generally, you may look into the following steps. >
Objective-setting and planning
First and foremost, a social media coach or service provider should be able to prioritize the goals that you have in mind for your company. This would specifically tackle what you want to achieve through their social monitoring activities. Would you want to focus on product reactions, service queries or just general discussions? Aside from that, the service provider that you will hire should be able to help you develop the most appropriate way on how you can achieve those goals. This is when planning comes in. Normally, they should set up special book of the right keywords to pay attention with.
Response Techniques and Building Relationships
Secondly, developing the right reaction technique that will cover various response scenarios should be an integral part of the entire process of Social Media Management Services. This may include a crisis management plan in anticipation of both common and uncommon posts from different social media sites. The approach must have the right eyes, ears and lips to listen, converse, hear and interact with the buyers. This is when relations are built between the buyers and the sellers. Continuous efforts to improve brand image, credibility and loyalty in various sites should be achieved through this.
Evaluation and Assessment
Thirdly, but never the least, the final step that some social media coaches take for granted is about the evaluation and assessment of the results. This is a crucial part because this is when we will determine if the objectives are goals have been achieved or not. Aside from that, this is also essential because the social media is continuously and constantly changing. Hence, the marketing efforts yesterday may no longer be as effective if they will be implemented today or in the coming days. This is the reason why surveying the trends and the current landscape should always be done.
[Top]Forum Marketing – Using Forums To Market Your Products And Services
Forum marketing is a great way for instant visitors. It is possible to make sales directly from a forum board, but only in certain situations. You can probably get instant sales by posting ads within the forum where it is allowed. In most cases however, it is a good idea to setup your signature to flow the traffic to your info site first. Word of mouth will generate much more quickly for a free and useful web site.
It is profitable compare to any other marketing services. What you should do when first joined a new forum such as creating a good profile. Warnings telling you that posting too much can be a lost for you. Moreover, the steps to make forum marketing successful and the importance of forum based marketplaces will be told. It also reveal why you should first start selling your products in forums and what technique you should use. Tips for forum based marketplaces such as try to give resale rights, some special offer only for that forum. How can you produce more quality products and how to keep your previous consumer to support on your next products.
To do forum marketing, you find good, well populated forums that relate to your niche. You simply participate in those forums, and include a signature file at the bottom of all of your posts, that lead people to your website. Forum marketing does not take much time at all, once you’ve found the forums that you want to participate in. Again, these are slow, but effective (and free) ways to generate traffic. But no matter how slow they are, they are essential to your overall online business because of the virility of these techniques, and the credibility that it gives you.
Forum marketing is an awesome way to get free traffic, there is a right way and a wrong way to go about it. Visitors to forums aren’t there to be confronted with a bunch of advertisements and spam. They visit forums to find answers to their questions and to get help with problems they have. Following the tips below will help you to be successful in your forum marketing efforts. Only post in active forums directly related to your subject. One of the biggest mistakes you can make in forum marketing is posting in forums that are unrelated to your subject. Doing this will not gain you any visitors or profits and you’re likely to be banned anyway.
It is quickly becoming one of the best. Many people are jumping on board to make big money using forum marketing. Most forum users are very intelligent and open to online purchasing and selling. These users not only know how to use the internet to make money but they also know how to use affiliate online secrets to help them do it. Many of the forum users are respected experts who are also bloggers that write about specific topics covered in the forums. Some forums will not fit your needs, so it is extremely important to find the right community for your business needs.
Always remember that forum marketing is where you market your business through online discussion groups by helping others to solve their problems. You’re not allowed to advertise or market directly through your posts, this is seen as spamming the forums. It’s a “surefire” way to get banned from ever posting to them again. Here’s the secret to highly effective forum marketing. The power of forum marketing comes through your effective use of your own signature file. It’s in this signature file you can hyperlink a keyword phrase back to your website, which when clicked on can get people over to your website.
[Top]Effective Uses of Social Media Marketing
With the correct approach and networking knowledge, social media marketing is a valuable form of advertising for all businesses.
In the current technology-heavy era, social media marketing has morphed into an important outlet for businesses of all kinds. While some use social networks to spread word of a company, others see it as an important way to interact with customers. Social media outlets allow for something completely new and effective: interactive advertising.
Facebook has become one of the most popular channels of social media marketing. Musicians use the website to promote new albums and present music videos. Movies Facebook pages display release dates and post trailers. Stores and shopping malls post the latest sales and merchandise.
The most successful businesses receive heavy interaction with users “liking” pages and posts, as well as commenting on walls. More Cupcakes, for example, takes a unique approach to enhancing user interaction through social media marketing. To engage customers, More, a gourmet cupcake shop, posts weekly photos of different flavors of cupcakes. Fans of the More page then tag themselves in the picture and those who tag themselves, up to 50 per photograph, receive the cupcake free when they visit the Chicago shop. This marketing approach, not only brings traffic to Mores Facebook page, but it also drives customers into the store itself.
Another trendy outlet of social media marketing has become Twitter over the past few years. The current fast-paced society values short, concise information, which is what Twitter offers to its users. Businesses must communicate a message in 140 characters or less. Although it can be difficult to remain direct and to the point, clients and customers are able to make it through the end of short tweets before a phone ring or new email creates a distraction.
JetBlue Airways knows that, when it comes to social media marketing, the most important people to clients are themselves. This knowledge is what makes the company successful in the Twitter world. JetBlue tweets about the airlines latest deals and discounts, something that will benefit all of its flying followers. The business, which currently has over 1.6 million followers, also posts a variety of travel tips to help users deal with stressful airports and flights. In addition to tweeting useful information, JetBlue excels in customer interaction by frequently responding to other Twitter users.
Aimed at individuals more than large corporations, LinkedIn also offers networking through social media marketing. The site resembles an interactive phonebook, providing the opportunity to reconnect with old colleagues and get in touch with new connections in the users industries. LinkedIn works well for those who wish to display personal websites and resumes as well as recommending other clients and employees.
Myspace, a form of social media marketing that was replaced by Facebook years ago, is starting to make a comeback. The websites new look makes it more user-friendly and visually appealing than it once was. The outlet has now taken on the entertainment industry, focusing mostly on music, movies, TV and celebrities. Myspaces roller coaster of success and failure shows how important it is for businesses to keep up to date with the most current forms of social media marketing, an industry thats constantly changing.
[Top]Home Staging Marketing Strategies to Sell Properties
Is Your Marketing Hot?
The number one question that I always get from all of my clients, whether they are Certified Home Stagers, Home Stagers in Training, Real Estate Agents or Investors, Small Business Owners, Speakers, Entrepreneurs – you name it, this is their question: How do I market my business?
Many have some idea how to market their business, but they don’t know how to effectively market, in order to get the results they desire, which is the key. Usually, they delegate their marketing to an advertising channel such as the yellow pages, some random online marketing or a flyer or two that has been passed out at a meeting in the hopes that everyone that takes one will call you back keep hoping!
I love the coffee cup above as an extra hot marketing tool. Not only is the Bakery advertising with each cup of coffee, but they are in turn selling advertising to other clients on the mug. Super Smart! And of course the mug makes sense to their customer since they serve all sorts of coffee drinks at the Bakery.
Could they have done better with an extraordinary offer and a guarantee? Of course! The problem was lack of space, so they worked with what they had.
The real question though, is what does it take to make your marketing hot?
1) It must speak to your customer- Just like the coffee speaks to the customers buying a croissant, yours must do the same. Ask yourself who your customer is and what appeals directly to them. Is it a real estate agent, an investor, a home seller who is your customer and what speaks to them? Then, make sure your message sizzles!
2) Scare them or speak to their greed- Yes, that is the truth. The best way to capture your customer’s attention is by scaring the pants off of them or appealing to the sense of greed. So, if you are marketing your Home Staging Services, then you would send them a message like; Are you ready to sit on that listing for another 6 months? Or, Would you like to make an extra $5,000 this month?
3) Make in Incredible Offer- You can do this in a variety of ways. It can be accomplished with a 100% money back guarantee, the offer of a FREE flatscreen TV, 50% off, Buy One Get One Free, or even thru a great prize that your customer wins by participating in your contest. The idea is to give them something so juicy that they feel compelled to give you a shot.
4) Market Consistently- One of the most attractive things to potential clients is that they see your marketing consistently. Now they know you are not a, fly by night, home stager, running your business as a hobby instead of as a real company, and that you are smart enough to know how to market. That in and of itself is often appealing enough to some future clients.
5) Surprise them with your Marketing- The coffee cup was a surprise, so it was fun. When we stage homes and hide a pocket of emotion in the drawer and the buyer opens the drawer, that is fun (and it is house marketing). Having a message like the 25 reasons a rubber duck can sell your home is a fun surprise because they don,t expect it. If you really want to have ..hot..marketing, surprise them with the unexpected.
I think the last thing I would say about marketing is to simply look and see what your competition is doing and do the opposite. They are the ones inclined to post an ad and then not get any calls so they quickly determine the ad does not work. Hmmm, maybe they did not place an ad in a location that their customers see, or the ad just was not compelling.
The best example I can give for this is when I started my own Home Staging company, I looked around at all the other Home Stager Certification Program out there talking about making houses pretty and it dawned on me that there marketing was all about them instead of the results they could achieve for their potential clients. That is when I came out with our tag line of “Anybody can make your house pretty, we make it SELL.” Obviously, that did the trick.
So, let’s get you a great list of customers beating down your door so you can show them how extraordinary you really are, while introducing them to your hot marketing.
Sincerely,
Karen Schaefer – Home Staging Training and Certification APSD
Karen Schaefer