Why You Can’t Expect Instant Results With Social Media Marketing
Social media marketing has become essential for organisations who have been told, time and again, that they need to be on social networks, because that is where their customers are.
But what many marketers and company executives fail to understand is that, unless you start with paid advertising on social networks, social media marketing takes time to deliver results.
Sure, you can throw a whole lot of money at it and hope some of it will stick. But, like the old saying in marketing, chances are that you are wasting at least 50% of your budget in ads that may or may not be working.
That’s because social networks are not about marketing. They were not created for that purpose. The purpose of social networks is connection. They connect people to one another, helping messages spread faster through a community than ever before.
This is the aspect of social media that marketers want to capitalize on, but it is not going to translate into a significant return on investment (ROI) unless you have already built a community of people who like and trust your brand. And that takes time.
Even if you are willing to spend money on Facebook ads to get more likes or promote your products, it takes months to build a following of genuine fans who will respond to your posts and take the actions you want them to take.
In the early days, it was easier to build a large community of followers on Twitter, but of late they have begun to suspend accounts for following too many people in a single day and for other ‘suspicious practices’.
No one can blame Twitter for cutting down on this either, because when companies use it solely as a broadcasting medium for news and updates about their products, it detracts from the user experience on the network, and that is what Twitter, as a company, cares about most.
So if you start creating a presence on social media today, expecting that you will be able to get a massive response in a few weeks or even a month, you are going to be sorely disappointed.
Just like a garden that must be nurtured one plant at a time, you need to nurture your relationships with your community, one person at a time.
So start using social media for all the right reasons –
For genuinely listening to your customers
For conducting research on their needs
For answering customer queries
For providing great customer support
For sharing remarkable content
For offering exclusive deals and discounts
For creating brand advocates
If you use it for the reasons above, you will end up creating a very valuable resource, in terms of a social media community that will return the love and respect you give them many times over. And that is something that money can never buy.
How To Warm Up Your Cold Email Marketing List
Do you currently have a cold mailing list, unresponsive, low open rates, even lower click through rates?
Don’t worry most affiliate marketers suffer from that very same problem.
It’s most likely that the reason your list is cold is because you have not effectively grown your relationship with them.
I will now discuss three ways that you can warm up your list and help you improve on your poor email marketing results.
First, you have to inject some passion into your email subject lines.
Ask questions.
Try shock tactics.
Be very real with your subject line, ensure your email contents are relevant to minimize spam reports.
To improve your subject lines, check out popular sites so as Digg and mimic their headlines, or start a swipe file from more successful marketers and base your own subjects lines loosely on theirs.
Second, your email contents must be of value.
There is no point getting a person to open your email if the contents are useless.
It is simply not good enough to send people on your email list promotion after promoting.
The 2 to 1 ratio is quite a popular method, which means you send 2 emails containing free, valuable information and the third email is a promotional email.
Lastly, structure you email correctly.
Make it easy for the reader to know what action to take.
Always include a ps.
Try to write your emails as if you were talking to a friend, keep them friendly.
Story telling is highly effective too if you can take a real life situation and blend it into your email content.
Above all you should always be honest.
Never make false claims or lie in an email.
Keep it real!
Now you know three ways to improve you email marketing success, head over to your autoresponder and amend your current emails.
One last point, know your numbers, most autoresponders provide very detailed statistics on open and click rates, be sure to monitor them and adjust if required.
[Top]An Unbiased Skinny Body Care Review
This Skinny Body Care review is intended to help you decide whether or not starting an MLM business is right for you. Before investing your time and money into a business opportunity, there are some details that require your attention. This review should highlight those details and prepare you to make an appropriate decision. I applaud your due diligence. Let’s take a close look at what kind of products and business opportunity this company has to offer.
The Skinny Body Care Product Line
The product line consists of products that encourage weight loss and limit the appearance of ageing. Whether you are intrigued by the business opportunity or not, the companies product line has some appealing items for those of us who wish to improve our physical appearance.
The headlining product is Skinny Fiber. Skinny Fiber is marketed as an incredibly efficient weight loss manager. This weight loss supplement is said to simplify the pound shedding process. Skinny Fiber contains an ingredient called Glucomannan. This special ingredient is a unique fiber that makes you feel full and consequently eat less food. By controlling your appetite, you can have a stranglehold on weight management. Over eating is the number one cause of obesity. Attacking weight loss at the source is crucial.
The Skinny Body Care Marketing System
Active participants of the companies marketing system have free access to landing pages and a proven presentation video. As with all multi-marketing companies, Skinny Body Care encourages duplication and modeling. The belief is that modeling your business off of a successful business will result in positive results.
It should be noted that most companies charge extra for use of their marketing system. Because this company doesn’t, you can essentially look at the opportunity as a business in a box. The name of the game is exposure. Considering active distributors in the company have access to online marketing tools, using the internet for prospecting reasons is encouraged.
The Compensation Plan
Skinny Body Care is a multi-level marketing company. This marketing model allows for distributors to earn an income on various levels; hence the name multi-level. The first level of earning is obviously based on personal sales. Each marketer is paid a percentage based on the amount of personal sales volume they generate. That being said, very few entrepreneurs have ever built a successful MLM business by solely pushing products.
Recruiting fellow distributors is undoubtedly the quickest, most efficient, and most profitable way to build a successful multi-level marketing business. Why is this the case? After enrolling a new distributor, that person is placed in your downline. The company works with a 3 X 5 forced filled matrix. Distributors are then paid a commission based on the sales volume produced by those in their downline as well as being compensated for their own sales volume.
To be clear, consistently recruiting and enrolling new distributors is the only way to build an MLM business quickly. Doing so efficiently will undoubtedly result in the establishment of passive residual income. A passive residual income is definitely the goal of all entrepreneurs who give Skinny Body Care a try.
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