Golf Course Marketing Has Changed
Golf course marketing has changed! Private club marketing has changed! Times have changed and now its time that you as the owner, general manager or board member realize that the old way of golf advertising or golf marketing is no longer valid to generate additional golfers and members. It is time to look at what is really working in our technology age and be able to track our results. Any good golf marketing expert will tell you that what gets measured accurately, improves. The problem is that most golf courses or clubs dont know have a Golf Course Marketing. Plan and for sure dont know how to track their ROI. Thats about to change.
Understanding that most daily fee courses or private country clubs are working from a limited budget or in some cases no budget at all, it is imperative to make sure that every dollar is accounted for and you can verify Return on Investment. That way, you can determine what is working and what is not and spend more time on what is working and less on what is not. You will also be able to go to all decision makers and show proven results and feel confident that your golf club marketing is heading in the right direction.
What I am talking about is Internet Marketing for courses and clubs. This is the missing link for most golf marketing programs. What specifically am I talking about? #1) Having a marketing plan. Most clubs dont have one and wing their efforts day to day. Create one that is simple, cost – effective, consistent and measurable. #2) TRAFFIC!! Everything starts with traffic. Generating more online traffic to your website using strategies like SEO, PPC, Blogging, Facebook or educational article and video marketing. #3) Capturing lead information while they are on your site but also taking advantage of the traffic already at your course using offline email capture strategies with your staff . #4) Getting reviews and testimonials from your happy golfers and members and posting them online for the world to see. #5) Asking for referrals from your happy golfers and members.
Understanding what your perfect golfer or member life-cycle looks like will dramatically help change and put you on the road to success, but choosing the right tactics and strategies to get the best measurable ROI is absolutely critical!
Increase Club Profits is a unique Golf Marketing and Cost Reduction company that helps drive sales and membership while reducing clubs operating expenses without sacrificing quality or service. Our typical client will receive $50,000 of bottom line measurable savings in the first 12 months and page one rankings on most search engines.
Marketing Study Background Color Vs. Profitability
Ive had this study on the back burner for ages and finally decided it was time to check it out. Heres the deal Tons of marketing gurus tell you that the best way to sell something is with a sales letter. Im not disputing that (at least not in this study). These gurus then tell you that you should set up a one-page web-site that simulates a piece of white paper against a _____ background. That blank is what has been bothering me for awhile. Heres why
I keep seeing different colors for major marketers. I even see some major marketers switch colors from one site to another. It makes me wonder if they have done any testing. Does the color just not matter? If so, why do so many use dark blue, light blue and black?
Then I consider the major money makers on the net and wonder why only one uses a colored background. Im talking about Yahoo, Google, Ebay and Amazon. They all use a white background surrounding their page that is set in a limited width table in the center of the page. Only MSN.com uses a medium blue background.
It was high time for a study to find out the real answer. I did it in the usual way. I built a list of profitable and unprofitable sites by looking at the duration of ads being placed on Yahoo (Overture) and Google. If an ad had been shown for six months or longer, I placed the target page on a list of profitable sites. If an ad was placed and completely dropped in less that one month, the site was placed on an unprofitable list. The latter list would be less reliable, but the comparison between the two lists would still be statistically valid with a sufficient sample size. The latter list might only represent average sites, but even average sites would be less profitable than the known profitable list.
The results were very mixed. First of all, the white background sites were the vast majority on both lists. You simply cant go wrong with a completely white background. However, it wasnt actually the winner. Here is the breakdown:
Profitable sites with a white background: 85.2%
Unprofitable (or average) sites with a white background: 92.6%
A non-white background actually was more profitable a higher percentage of the time. I then studied the darkness of the background in those minority sites for both profitable and unprofitable sites. Looking at the RGB values, I split the colors into two buckets those that were dark (191 or less average RGB value) and those that were light (192 or higher RGB value). The results were even more clear:
Looking only at non-white backgrounds of profitable sites with dark colors: 92.8%
Looking only at non-white backgrounds of unprofitable sites with light colors: 96.1%
Wow! Thats quite a correlation. Although a vast majority of profitable (and unprofitable) sites have a white background, those that do have a non-white background have a dark background whereas the unprofitable sites were more likely to have a light background both with an extremly high correlation. Thats hard to ignore.
I next had to get the actual answer. What color background had the highest correlation with profitability. Whats the bottom line? The answer was just as clear:
53.3% of the profitable sites with non-white desktop background were black.
Now; I should be very clear about this result. The area under study is NOT the actual web-site text area. We are NOT talking about having white text on a black background. In a vast majority of cases, these sites actually had black text on a white background. The area under study is the theoretical area AROUND the virtual piece of paper. It is the desktop color if you pretend the web-site area is a piece of paper sitting on a virtual desktop. It isnt the color of the piece of paper that is under study. It is the color of the virtual desktop that the piece of paper is virtually laying upon.
So what am I going to do about this result? Ill probably eventually implement it. I dont like it, but the result is very clear. Why dont I like it? Well, take a look at one of my sites:
http://www.Glyphius.com
I use a virtual piece of white paper on a virtual white desktop. I like the fuzzed shadow I use around the edges. That fuzzed shadow wont be possible with a black background. The shadow will simply disappear leaving (in my opinion) a less professional look of a crisp piece of white paper against a black backdrop.
The other reason I dont like it is that it puts me out of the majority of profitable sites in general. It will make future studies more difficult. Instead of simply grabbing profitable sites and comparing them to unprofitable sites, I will need to grab only profitable and unprofitable sites that have a black background. Otherwise other results might not be valid if they come from the majority white background dataset. A good example would be a study of headline color. The most profitable headline color might be different between those sites with a black background and those with a standard white background.
I simply havent decided what to do yet. Will I stick with the safe standard white desktop behind my virtual piece of paper? Or will I go with the black desktop that is less standard, but has a higher correlation with profitability? What will you do?
One result from this study is very clear though. If you do choose a non-white background, it is foolhardy to choose yellow, blue (light or dark), pastel green, or any other color. The correct color for highest profitability is clearly black. The 2nd place color (and the color of the vast majority of sites) is white. All other colors failed miserably in this study.
[Top]Hiring Of Internet Marketing Pakistan Will Never Deal A Loss For You
Hiring Of Internet Marketing Pakistan Will Never Deal A Loss For You
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Marketing is just like a back bone of the company without this any organization can’t get desire sale level through which they enjoy the maximum level of satisfaction of their customers so to acquire desired goals you should follow some modern techniques of marketing which never deal a loss for you. Traditional method of marketing takes a lot of time for delivering the message to their customers in the meanwhile it also requires great amount to handle this department but with the hasty change of time now technology changes the total scenario through internet marketing Pakistan you can explore your all products or services through online from your website by hiring of fabulous marketing company. There are many SEOs export across the world that helps to promote your site ranking in search engine.
It is said by the sources that nearly to 70-80% of prospective web customers use Search directories or search engines to find relevant data, information, comparative content and search engine marketing as well. There are many ways that are used by the experts through online which are not good so far to avoid some condition you first check the repute of the company then hire for the advancement of website and they are also responsible to meet your all requirements related with them. To get the traffic as well as increased visibility to your target market then latest and advanced technique method will suitable for you that will also cost effective in all aspects.
A well organized marketing strategy will give better outcomes not for short period of span but you can enjoy your ranking at top of the search engine page for long period in order to get the maximum traffic and visitors towards website. Social marketing, image marketing and online marketing are very popular with the passage of time because now with the change of life standard people want to obtain the things by clicking one time and the product or service will themselves knock at his door. When you have once got the experience of internet marketing Pakistan and also provide the relevant data for their customers then nothing will to do more for promotion.
The process to get top ranking is only possible when you will call best search engine optimizers especially in respect of Pakistani market. There are many advantages by hiring of expert in the field of internet marketing so don’t waste time and enjoy most wanted ranking that decided in prior. Instead all of these, when you want to huge traffic without any vacillation then engage high expertise of Internet marketing Pakistan that never goes unrewarded for you because they take all nervousness and solve solution in time and make available the chance for website to maintain the ranking at top.
Pekahiah Randal Is senior SEO Analyst for SEO Lahore Pakistan. A1SOL is result oriented SEO Top Services and providing internet marketing / promotions to its valued clients that can help generate huge traffic to your site and build strong identity online.
[Top]What Are The Advantages Of Direct Mail Marketing
Business is progressing day by day. Primarily internet was used only for mailing purpose with some other extra activities. But today the scenario has completely changed. Internet has a widespread reach and networks. We use it not only for mailing purpose but to run a business as well. The process is same but the method is new and different. Mailing is used today as well not only for private purpose but to run a business as well.
Today With the invention of online marketing business, a lot of business tycoons have successfully running online marketing campaign with the help of direct mail marketing. It is a good platform to promote your products and expand your business. You get overwhelming response through this kind of marketing business. Online marketing needs to be executed through tried and tested methods then only you get better response from the outside business world. In order to expand your business you need good customers. But before that you need best marketing strategies to make good customers.
All these requirements are fulfilled through perfect program. In order to get good response from customers for your business, you must get involved in direct response marketing. With the help of a good mail broker or agent, you can master reading market conditions. They help you design such program which immediately gets you customers through direct response. In this way, you will get good response. Direct response marketing includes brand name, image power and type of advertising you choose to showcase your product. It is equivalent to call to action.
For instance, when you get responses from the advertisement you paste online, you must know from which of them you are getting maximum responses and focus on such areas. You should keep on improving your marketing strategies. There are pools of advantages you get from mail marketing. In case of medical device marketing, you need to market the medical devices. In this case, you need resources such as list of customers to target and how to manage those lists etc. In that case a marketing broker will help you to meet all your needs.
Macromark is one of the leading mailing list brokers who are serving its clients for more than 20 years. All you have to do is just discuss your requirements with them. Their expert team will work for you day in day out to get you top list of customers for your business. They will provide you will all the relevant data for your business along with the marketing solutions. They have vast years of experience of the market so they will suggest you most appropriate way to handle the marketing campaign.
Apart from the campaign it is also very important that your products advertisement reaches to the most appropriate customers. Therefore they will provide you a good mailing list to target only those customers who will be beneficial for your business. In this way direct mail marketing will give you an effective launch to your campaign.
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